Best Practices

Competitive Statement of Work Study Guides

Although all Rauch Associates’ Statements of Work are completely customizable, the Study Guides below each contain a series of best practices research topic areas that our clients have frequently found to be most useful when defining a competitor study. You can select up to best practices study guides from the list below. When you have finished selecting the guides you would like to review, select Order Selected Guides and the selected guides will be delivered to you via EMail in PDF format.

All guides are based on actual Rauch Associates custom research projects and contain examples of the types of questions and drill down details that have been requested in actual client studies.

Product Pricing Study Guide - This research study guide contains a series of best practice statement of work topic areas that have been found to be most useful when defining a research study seeking competitive pricing details. The guide is divided into specific pricing related topic areas that include Licensed Software, Software-As-A-Service, Cloud & Managed Hosting, Servers / Storage, and Manufacturing.
Battle Cards/Sales Guides Study Guide - This guide contains a series of best practice statement of work topic areas that many Rauch Associates clients have found to be helpful when creating a study that facilitates the creation of competitive Battle Cards and Sales Guides to assist their sales force in competing against target competitors. The guide includes topic areas such as Key Features/Capabilities, Organization/Tactics, Positioning, Product Pricing, and Strengths/Weaknesses.
Partner and Channels Study Guide - The best practice statement of work topic areas included in this guide cover the topics Partner Feedback, Partner Organization, Partner Programs, and Partner Strategy and is designed to highlight the areas clients might wish to explore when trying to understand the structure of a competitor’s channel programs and partner/reseller considerations.
Professional Services/Consulting Study Guide - The best practice statement of work topic areas included in this guide can be used to drill into the professional services and consulting offerings from services competitors. The guide covers the topics Maintenance and Support, Project Management, Services Offering/Delivery, Services Pricing/Rates, and Services Sales.

Go-To-Market Study Guide - This guide contains a series of best practice statement of work topic areas that many Rauch Associates clients have found to be helpful when creating a research study with an eye toward uncovering deep dive competitive go-to-market details. The guide includes topic areas such as Customer Breakdown, Customer Experience, Marketing Strategy, Sales Revenue/Growth, Sales/Marketing Model, and SWOT.
Product Features/Weaknesses Study Guide - The best practice statement of work topic areas included in this guide cover the topics Feature Details, Future Plans Product Packaging, and Product Strategy and is designed to highlight the areas that can be explored in order to drill down into the weaknesses in competitors’ products.
Organizational Structure/Expenditure Benchmarking Study Guide - This research study guide contain a series of best practice statement of work topic areas, including Operating Costs/Expenses, Organizational Structure, Personnel/Headcount, Revenue/Customer Structure, and Technical/Engineering Capabilities, that have been found to be most useful when defining a research study seeking to uncover competitive organizational structure and expenditure benchmarking details.

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