International Sample Reports

You can select up to "sanitized" versions of actual Rauch Associates custom research reports. Reports can be selected from any combination of Market Segments and/or Study Types. When you have finished selecting the reports you would like to review, select Order Selected Sample Reports. Reports will be delivered to you via EMail in PDF format.

These sample reports are based on actual Rauch Associates custom research projects but have been abridged for simplicity and clarity. The information appearing in sample reports has been altered to obscure the identity of the actual companies and products involved in the study. With the exception of common products and operating systems, all data and company and product names are fictitious. For simplicity, the level of detail appearing in sample reports has also been reduced from that in the original studies.

The available sample reports relating to International studies are listed below.

Managed Hosting and Cloud Computing Services Competitive Analysis - This report presents the results of an analysis regarding the managed and cloud computing services offered in the United States and EMEA by a major services competitor. The analysis includes line item pricing for several managed hosting platforms and value-add options including price discounting structures (volume and/or length of contract), best and final pricing, overall SLA terms, and value added services for NAS/SAN, DNS Management, data Backups, managed DBA services, Active Directory services, LDAP services and HA clustering services, and virtualization services. The cloud portion of the analysis includes pricing structures for cloud resources (set up fees, contract terms, term discounts, etc.) as well as add on services such as firewall and security services, VPN connectivity, load balancing, application licensing & management, SLAs, and predefined bundles of compute, memory, storage, bandwidth, etc.
Worldwide Marketing Expenditure Competitive Analysis - This analysis details the overall worldwide operating expenses of key suppliers of aggregate of servers, storage, and software (expense categories in R&D, sales, marketing, and G&A) including a stacked bar chart showing operating expense percentages in each expense category and total operating expenses as a percentage of total revenue broken out for each of the regions North America, Europe and Asia-Pacific. The report also includes headcount breakdown in these categories/regions as well as a breakout of marketing expenses that each competitor spends in each of the target market segments home, microbusiness, enterprise/corporate, commercial or mid-market, SMB, and public sector. In addition the analysis provides a further breakdown of these expenses in each of the expense categories - advertising, event marketing, merchandising, direct marketing, public relations, CRM/E-marketing, research, and sales tools.
Warranty Cost/Revenue Structure Competitive Analysis - This report analyzes key metric elements of the in-warranty cost and revenue structure for a major server manufacturer in the United States as well as EMEA and for each of the three server market segments Enterprise Servers, Entry-Level Servers, and Blade Servers. The analysis breaks down gross operational spending for warranty services in great detail including itemization of call center expenditures, materials related costs, on site labor costs, services cross-functional overhead costs, and breakdowns of server units in the warranty installed base along with the percentage of support issues that the customer solves online, are solved via chat or email, are solved via phone to call center, and those requiring dispatch of parts and/or labor to solve a customer issue.
Server Operating System Competitive Analysis - This report evaluates the pricing, product structure, licensing, warranty and support for a key system manufacturers proprietary operating system (OS) and corresponding and standalone layered software. The key functions and pricing of the OS based products are mapped and evaluated in comparison to corresponding client operating environment and standalone layered applications. The report provides feature function details in a variety of areas including the operating environment at the foundation, enterprise, mission-critical, and layered applications levels. In addition, drill down details are provided on product structure, features, licensing, pricing, and packaging, discounting and channels, and regional practices in each of the territories U.S., Europe, Asia Pacific, Japan, and Latin America.
Competitor Channel Partner Supplier Criteria Analysis - This analysis presents the results of a survey to obtain information regarding the issues and criteria used by the key channel partners of server/storage competitors to determine which storage and/or server products the partners prefer to offer, which suppliers they prefer to work with, and why. Key decision makers at a representative worldwide sample of channel partner organizations in each of the territories, North America, Europe, and APAC were asked to rank the relative importance of the key factors that lead them to select the vendor they partner with including ranking the relative importance of areas such as competitiveness of the supplier's product line, revenue/profit opportunity from the resale of the supplier's products and services, partner experience/perception of the ease of doing business with the supplier, and value/importance of the promotional programs, sales leads, etc. that the supplier provides to the partners.
Life Science Instrumentation Services Competitive Analysis - This report evaluates the repair and support services offerings for life sciences instruments (such as DNA Resequencing machines, Protein Sequencing machines, etc.) from a key life sciences equipment manufacturer in each of the regions North America, Western Europe, and Asia-Pacific. The analysis includes what the competitor's instrument services offerings entail, the list and street pricing structure (e.g. T&M, fixed costs, services rates, package deals, etc.) for each of the services, competitor revenue, and how the competitor is selling and positioning the services to customers.
Printer/Copier Marketing Expenditure Competitive Analysis - This report benchmarks the worldwide marketing cost structures of a major printer/copier manufacturer. The analysis includes a breakdown of worldwide operating expenses (expense categories in R&D, sales, marketing, and G&A) by region (North America, Europe, and Asia-Pacific), worldwide headcount broken out by region in R&D, sales, manufacturing, marketing, and administration, and all marketing program expenses by category (advertising, event marketing, merchandising, direct marketing, public relations, CRM/E-marketing, research, sales tools, etc.) also broken out by region.

Consumer Marketing Expenditure Competitive Analysis - This report presents the results of an analysis of the current worldwide cost structures of and corresponding market focus areas of a major manufacturer of consumer grade printers in each of three regions ยท North America, Western Europe, and Asia-Pacific. The analysis includes breakdowns of regional and worldwide total marketing expenses (including both people and program costs) in each of the expense areas advertising, public relations, sponsorships, online (website), packaging POS/merchandising, events, CRM, category demand generation, and retailer demand generation funding.
International Sales Personnel Headcount Competitive Analysis - This report presents the results of an analysis of the sales personnel headcount for a key data storage systems supplier in each of the two geographic areas APAC and EMEA and in each of the three segments: Corporate Accounts, Enterprise Named Accounts, and SMB accounts. The report includes a description of the headcounts in each geography of pre-sales personnel in each of the disciplines: Storage Sales Specialists, Storage Solution Architects, Storage Software Specialists, and Storage Channel Reps.
European High-End Server Services Competitive Analysis - This report examines the differences between Silver-level enterprise services vs. Gold-level enterprise services with regard to the high-end servers from a major computer server vendor in each of the European territories UK, Germany, and France. The study looks at the subtle details between the way the competitor promotes its support services and the level of support actually provided. In particular, the analysis details the up sell methodology the competitor employs for customers initially looking only at the features of lower (e.g. Bronze) warranty service levels, and what specific issues are covered at each support level.
Channel Based Software Support Competitive Analysis - This report details the worldwide overall software support offered through channel partners in each of four regions (Americas, EMEA, APAC, and Japan) by major competitors that design and develop enterprise system management solutions. The analysis includes descriptions of how each competitor regulates access to and use of online support/services knowledge resources by partners and their end-users, the value and effectiveness of online information and collaboration systems/tools used by each competitor and its partners including how each competitor's partners evaluate the effectiveness of the systems and tools that the competitor supplies to them, the support and service sales and delivery roles performed by each competitor's channel partners, and each competitor's reseller program compensation models, drivers, and incentives for channel partners.
Worldwide Corporate Channel Organization Competitive Analysis - This report presents the results of an analysis regarding the indirect channel organization (at the corporate level) for several data archiving software companies. The analysis details each competitor's worldwide channel organization structure (i.e. for all activities associated with channels) at the corporate level including which functions/orgs (e.g. Channel Strategy, Marketing Partner Programs, Channel Marketing Operations, etc.) report up into the WW head of the channel org at each competitor as well as the headcount and main functions of the corporate channel organization people that report to the head of WW channels.
Optical Fiber Systems Competitive Analysis - This report presents the results of an analysis of the Optical Fiber Systems operating unit of a major provider of fiber optic equipment (fiber optic cable, racks, panels, fiber storage units, splice closures, etc.). The analysis evaluates the revenue and margins for the unit's products in North America, EMEA, and ROW as well as product feature and pricing details, major customers and manufacturing locations.
International Distribution Channels Competitive Analysis - This report presents the results of an analysis of information on distribution channels for selected Application Mining software products for the North American (U.S. and Canada) and European (France, Germany and the UK) territories. The analysis includes VAR requirements, a description of the nature and pricing of technical support, training, and development tools provided to each VAR, and channel pricing information.
Global Business Model Competitive Analysis - This analysis, performed for a leading manufacturer of business intelligence software, examines the internal resources and external positioning of two major competitors. The report examines the target companies' worldwide sales and marketing organizations by region including total revenues, pricing strategies, human resource deployment, sales partnerships and market coverage.

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