head>

WIDE RANGE OF STUDIES

PRICING, BENCHMARKING, FEATURES, CHANNELS & MORE

 

Organizational Structure and Expenditure Benchmarking Sample Reports

You can select up to "sanitized" versions of actual Rauch Associates custom research reports. Reports can be selected from any combination of Market Segments and/or Study Types. When you have finished selecting the reports you would like to review, select Order Sample Reports. Reports will be delivered to you via EMail in PDF format.

These sample reports are based on actual Rauch Associates custom research projects but have been abridged for simplicity and clarity. The information appearing in sample reports has been altered to obscure the identity of the actual companies and products involved in the study. With the exception of common products and operating systems, all data and company and product names are fictitious. For simplicity, the level of detail appearing in sample reports has also been reduced from that in the original studies.

The available sample reports relating to Organizational Structure and Expenditure Benchmarking studies are listed below.

Consumer Marketing Expenditure Competitive Analysis - This report presents the results of an analysis of the current worldwide cost structures of and corresponding market focus areas of a major manufacturer of consumer grade printers in each of three regions · North America, Western Europe, and Asia-Pacific. The analysis includes breakdowns of regional and worldwide total marketing expenses (including both people and program costs) in each of the expense areas advertising, public relations, sponsorships, online (website), packaging POS/merchandising, events, CRM, category demand generation, and retailer demand generation funding.
Worldwide Marketing Expenditure Competitive Analysis - This analysis details the overall worldwide operating expenses of key suppliers of aggregate of servers, storage, and software (expense categories in R&D, sales, marketing, and G&A) including a stacked bar chart showing operating expense percentages in each expense category and total operating expenses as a percentage of total revenue broken out for each of the regions North America, Europe and Asia-Pacific. The report also includes headcount breakdown in these categories/regions as well as a breakout of marketing expenses that each competitor spends in each of the target market segments home, microbusiness, enterprise/corporate, commercial or mid-market, SMB, and public sector. In addition the analysis provides a further breakdown of these expenses in each of the expense categories - advertising, event marketing, merchandising, direct marketing, public relations, CRM/E-marketing, research, and sales tools.
Warranty Cost/Revenue Structure Competitive Analysis - This report analyzes key metric elements of the in-warranty cost and revenue structure for a major server manufacturer in the United States as well as EMEA and for each of the three server market segments Enterprise Servers, Entry-Level Servers, and Blade Servers. The analysis breaks down gross operational spending for warranty services in great detail including itemization of call center expenditures, materials related costs, on site labor costs, services cross-functional overhead costs, and breakdowns of server units in the warranty installed base along with the percentage of support issues that the customer solves online, are solved via chat or email, are solved via phone to call center, and those requiring dispatch of parts and/or labor to solve a customer issue.
Military/Aerospace DC-DC Converter Market Sizing Competitive Analysis - This report is an analysis of the overall DC-DC Converter market penetration and opportunity to the defense/military and commercial aerospace marketplace from several manufacturers of MILSpec operational and video amplifiers, motor drives, power modules, linear and switching voltage regulators and DC/DC converters. The report evaluates key customers, annual sales revenue for DC-DC Converter products, each competitor’s overall sales process and organization, and both current and future DC-DC Converter product plans.
Worldwide Corporate Channel Organization Competitive Analysis - This report presents the results of an analysis regarding the indirect channel organization (at the corporate level) for several data archiving software companies. The analysis details each competitor’s worldwide channel organization structure (i.e. for all activities associated with channels) at the corporate level including which functions/orgs (e.g. Channel Strategy, Marketing Partner Programs, Channel Marketing Operations, etc.) report up into the WW head of the channel org at each competitor as well as the headcount and main functions of the corporate channel organization people that report to the head of WW channels.
Optical Fiber Systems Competitive Analysis - This report presents the results of an analysis of the Optical Fiber Systems operating unit of a major provider of fiber optic equipment (fiber optic cable, racks, panels, fiber storage units, splice closures, etc.). The analysis evaluates the revenue and margins for the unit's products in North America, EMEA, and ROW as well as product feature and pricing details, major customers and manufacturing locations.
Printer/Copier Marketing Expenditure Competitive Analysis - This report benchmarks the worldwide marketing cost structures of a major printer/copier manufacturer. The analysis includes a breakdown of worldwide operating expenses (expense categories in R&D, sales, marketing, and G&A) by region (North America, Europe, and Asia-Pacific), worldwide headcount broken out by region in R&D, sales, manufacturing, marketing, and administration, and all marketing program expenses by category (advertising, event marketing, merchandising, direct marketing, public relations, CRM/E-marketing, research, sales tools, etc.) also broken out by region.
IT Services Marketing Expenditures Competitive Analysis - This report presents the results of an analysis of the IT services marketing expenditures of a major professional services/consulting organization. In particular, the analysis details the complete structure of the company's services and marketing organization (org structure, headcounts, marketing budget allocation process), marketing spend and tactics (marketing awareness spend by region for brand advertising, PR/media relations, sponsorships, corporate web brand/corporate collateral), and a return on marketing and marketing best practices assessment.
ERP Software Business and Marketing Strategy Analysis - This analysis assesses the strategies employed by a major ERP software vendor including organization structure, sources of revenue, marketing techniques and competitive strategy.
Competitive Cost of Ownership Analysis - This analysis, performed for a leading manufacturer of enterprise servers, examines product features and positioning of two major competitors regarding total cost of ownership. The report analyzes the target companies’ products with respect to acquisition, manageability, system support, renewal, and reengineering.

Public Sector Organization Competitive Analysis - This report evaluates the public sector organization of key computer server and software manufacturers. The analysis details each company’s sales and pre-sales public sector organizational structure, divisions, focus, and headcount, the number and type of sales and pre-sales solutions and services people (e.g. enterprise architects, technical corporate consultants, domain experts, etc.) each competitor has for the public sector broken down for each of the sub-sectors government, healthcare, and education, as well as each competitor’s public sector strategies (e.g. go-to-market models, customer strategies/approaches, etc.).
International Sales Personnel Headcount Competitive Analysis - This report presents the results of an analysis of the sales personnel headcount for a key data storage systems supplier in each of the two geographic areas APAC and EMEA and in each of the three segments: Corporate Accounts, Enterprise Named Accounts, and SMB accounts. The report includes a description of the headcounts in each geography of pre-sales personnel in each of the disciplines: Storage Sales Specialists, Storage Solution Architects, Storage Software Specialists, and Storage Channel Reps.
Patient Monitoring/Diagnostic Cardiology Products Sales Operations Competitive Analysis - This analysis focuses on the US-based sales operations related to Patient Monitoring Products and Diagnostic Cardiology Products from major medical systems suppliers. The report contains details of where and how each competitor has set up its US sales regions for these product areas, descriptions of the number, type, and regional distribution of specialists responsible for each of the above product areas, the mix of sales by region that is served direct vs. through resellers, and details on each competitor's sales process.
Investment Portfolio Management Competitive Analysis - This report details the business, strategy, market positioning, pricing and products of a major multi-national investment management company. The analysis looks at the company's investment management division revenue by segment (enterprise software, STP & market data investment, professional services), a description of the company's strategic direction (both short and long-term), market positioning, pricing, and product description.
Retail Fire Protection Product Organizational and Marketing Expenditures Competitive Analysis - This analysis presents organizational charts depicting the structure, overall headcount and revenue responsibility of the sales (e.g. direct reps, tele-reps, channel reps, etc.) and marketing (e.g. strategic planning, program management, alliance/partner management, intelligence, communication, events) organization of a leading manufacturer of residential fire protection products (e.g. fire extinguishers, smoke alarms, carbon monoxide alarms, and ladders) as well as where they reside (e.g. centrally at HQ, distributed within geographies or business units, etc.). The analysis also details marketing budgets and spending (broken out by awareness, brand generation, and enablement programs) by channel as well as the company's product development strategy.
Wireless Infrastructure Investments Competitive Analysis - This reports examines the investment strategy in wireless technology infrastructure employed by several companies that develop middleware for corporate computing. The analysis includes an overview of the structure of each competitor's marketing organization devoted to wireless, investments in mobile technology, and revenue breakdowns for mobile products.
Competitive On-Line Advertising Analysis - This report presents the results of an analysis of the online advertising policies and programs offered by a leading web portal company. The analysis includes a description of the sales tools and key sales messages used by the competitor, advertising revenue breakdowns, the mix in advertising – banners, keywords, sponsorships, etc., details on the structure and headcount of the competitor's U.S. advertising sales organization, and key deals (including deal size, length, basic terms, degree of exclusivity, etc.).
Field Sales Functional Organizational Structure Analysis - This analysis examines the structure of the field sales organizations of two major computer manufacturers. The analysis includes organizational charts, breakdowns of all major groups such as Field Sales, Channel Management, Inside Sales, Field Marketing, etc. as well as descriptions of roles and responsibilities of the separate organization components.
Computer Manufacturer Competitive Marketing Structure Analysis - Performed for a major computer systems manufacturer, this analysis presents detailed information regarding how a leading manufacturer of business systems allocates its marketing expenditures. The analysis includes a description of the company’s marketing structure and organization including an estimation of the company’s overall marketing vs. selling costs as a percentage of revenue including headcount estimates and dollar expenditures.
Global Business Model Competitive Analysis - This analysis, performed for a leading manufacturer of business intelligence software, examines the internal resources and external positioning of two major competitors. The report examines the target companies’ worldwide sales and marketing organizations by region including total revenues, pricing strategies, human resource deployment, sales partnerships and market coverage.
Competitive Advertising, Promotion and Marketing Analysis - This analysis presents the sales, marketing, advertising and promotional structure for several high-tech competitors. Among other things, the report determines “Variable Marketing” expenses (to include advertising and promotional expenses) and “Fixed Marketing” expenses to include marketing expenses for marketing personnel, a determination for each of the five sales regions US and Canada, Latin America, Japan, the Pacific Rim, and Europe.

Order Selected Sample Reports