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Go-to Market Strategy Sample Reports

You can select up to "sanitized" versions of actual Rauch Associates custom research reports. Reports can be selected from any combination of Market Segments and/or Study Types. When you have finished selecting the reports you would like to review, select Order Sample Reports. Reports will be delivered to you via EMail in PDF format.

These sample reports are based on actual Rauch Associates custom research projects but have been abridged for simplicity and clarity. The information appearing in sample reports has been altered to obscure the identity of the actual companies and products involved in the study. With the exception of common products and operating systems, all data and company and product names are fictitious. For simplicity, the level of detail appearing in sample reports has also been reduced from that in the original studies.

The available sample reports relating to Go-to Market Strategy studies are listed below.

SaaS Pricing Competitive Analysis - This analysis takes a detailed look at the software as a service (SaaS) packaging of human resources management software by a leading supplier. In addition to providing details on SaaS including pricing model/structure, minimum contract terms and any price breaks offered for longer contract terms, a description of the SaaS implementation process and fees, up front costs associated with getting a SaaS implementation started, etc., the analysis also provides a detailed look at the corresponding pricing and terms for the licensed version of the software including how it is positioned against the SaaS version.
Consumer Marketing Expenditure Competitive Analysis - This report presents the results of an analysis of the current worldwide cost structures of and corresponding market focus areas of a major manufacturer of consumer grade printers in each of three regions ยท North America, Western Europe, and Asia-Pacific. The analysis includes breakdowns of regional and worldwide total marketing expenses (including both people and program costs) in each of the expense areas advertising, public relations, sponsorships, online (website), packaging POS/merchandising, events, CRM, category demand generation, and retailer demand generation funding.
ERP Software Business and Marketing Strategy Analysis - This analysis assesses the strategies employed by a major ERP software vendor including organization structure, sources of revenue, marketing techniques and competitive strategy.

Website Testing/Monitoring Services Competitive Analysis - This report evaluates the SaaS Business Service Management (BSM) and Quality Management (Website Testing) solutions from a major BSM/QM competitor. The report focuses on the central themes of the competitor's sales strategy and how it typically targets its customers, customer value propositions and primary benefits stressed, sales messages and superiority claims when selling its BSM/QM solutions, licensing model for the solutions including what term options are available and whether it offers a "pay as you go" model option, typical street pricing/discounting practices, and delivery methodology (e.g. self-service etc.).
Go-To Market Competitive Analysis - This report presents the results of an analysis of the sales and marketing investment, resource mix, and economic yield for sales activities in various channels by a leading enterprise software and services company. The analysis includes an assessment of the billed revenue totals, people costs (broken out by each several sales channels) and including the FTE head counts in sales, marketing, and fulfillment (i.e. account reps, product specialists, SEs) as well as an assessment of the program expenses (e.g. operations, training, other), broken out by the same sales channels.
Enterprise Asset Management Software Market Analysis - This analysis presents a sampling of the results from a report focused on Enterprise Asset Management (EAM) software. The report gives in-depth information on the EAM structure, marketing/sales strategies, sales operations, product pricing, customer base profile, implementation and product strategy for specified companies and products.

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